Ideal Care Homes Bellevue

A complete website and brand for Ideal Care Homes, an adult family home in Bellevue, Washington.

An adult family home needs two kinds of people to find it: families looking for care, and caregivers looking for work. The site is built for both — an enquiry form that texts the owner's phone the moment someone reaches out, and a careers form that delivers an applicant's résumé straight to her inbox.

Around the site came the identity: a logo, business cards, and a printed banner.

This year the brand moved off the screen. A 33×81 in retractable banner and a 6ft table cover, built from the site's own colours, typeface and icons — so the booth at an event and the website a family visits afterward read as unmistakably the same business.