Bellevue Rose AFH

A complete brand and website for Bellevue Rose, a family-run adult family home in Bellevue, Washington.

They came to me with a site built years earlier by another agency and no brand of their own — no logo, nothing to hand a family after a tour. Families choosing care for a parent decide on trust, and everything they had was working against that.

So the identity came first: a logo, business cards, and a 4×2ft outdoor banner. Then a five-page site built around it — their care services, a gallery of the home, real reviews from families they've looked after, and a contact form that reaches them directly.

Every photograph on the site is the actual house. No stock images, no borrowed rooms.